GÖG-Colloquium | Wellbeing Economy - a new approach to Public Health

Understanding how individuals can maintain health despite various societal challenges is a fundamental question in public health, leading to the development of diverse concepts. The influence of economic factors on health has been recognized since the introduction of the social determinants of health framework by Dahlgren and Whitehead (1991). 

However, the explicit integration of economic considerations within the context of health and well-being represents a more recent evolution in public health discourse. The Wellbeing Economy paradigm centers on the critical inquiry of how economic systems can be structured to ensure equitable distribution of wealth, health, and well-being while safeguarding planetary resources.

This raises pertinent questions regarding the intersections with established public health frameworks such as Health in All Policies. What novel elements does the Wellbeing Economy introduce to public health? How is its implementation operationalized?

The Presenters

• Dr. Margreet Frieling from the Wellbeing Economy Alliance (WEAll) will present the concept and provide insights into various implementation strategies. 

• Dr. Dora Gudmundsdottir, PhD, is Director of Public Health at the Directorate of Health in Iceland. She will focus on Iceland's initiatives as a member of the Wellbeing Economy Govern-ments (WEGo) and the activities within the EU Joint Action PreventNCD.

The exploration of the Wellbeing Economy is part of the Work Package Health in All Policies within the EU Joint Action on Cancer and other Non-Communicable Diseases Prevention – Action on Health Determinants (JA PreventNCD). The Department of Health, Society, and Health Equity of the Austrian National Public Health Institute is involved in this work.

Welcoming and moderation 

Gabriele Gruber, BA, MA
Austrian National Public Health Institute | Gesundheit Österreich GmbH
Department for Health, Society and Health Equity

We look forward to your participation via Zoom and request online registration.